What makes a show like ‘Indian Matchmaking’ possible? This book examines marriage in India

We all deserve happiness and for many, finding a romantic “happily ever after” is part of that dream. That desire is what makes checking horoscopes a harmless guilty pleasure, romantic comedies a popular genre, and romance novels a summer staple. And many people of Indian ancestry, including me – were truly excited to see cultural representation via Netflix’s Indian Matchmaking , because Indian girls dream about their own weddings, too. Set partially in India and partially in the United States, this eight-episode reality series is centred around “motivated” matchmaker Sima Taparia, whose self-proclaimed destiny is to find suitable matches for eligible young Indians. As a concept, Indian Matchmaking idealises an important life event: marriage, promising that familial approval of a spouse will provide lifelong happiness. It recommends one matchmaker, advocating that such a concierge service greatly improve ones’ chances of finding a compatible partner. Clips of couples united via arranged marriages many of whom are celebrating decades of marital bliss attempt to legitimise and build viewer confidence in the show. Some viewers say Indian Matchmaking shouldn’t be taken too seriously, as evidenced by the eruption of meme-ed moments on social media. Some find comfort in familiar conversations about yoga, chai rituals, and Bollywood dancing. Others are fascinated by the exotified, modernised religious, and cultural rituals the NASA engineer who appears as one cast members’ astrologer and gemologist, Taparia’s complex relationship with spirituality, face-reading astrologers, Pradhyuman Maloo’s family altar and its lavishly detailed religious wardrobe, etc.

Critics question why “Indian Matchmaking” didn’t involve Netflix India

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By advertising in newspapers and conducting their services through the mails, many brokers established national matchmaking networks.

As she walked through school corridors, classmates pointed at her darker skin and teased her, she said. Even friends and family members told her never to wear black. She said she was constantly advised on which skin lightening cream to use, as if the remedy to this deep-seated social bias lay in a plastic bottle. Colorism, the bias against people of darker skin tones, has vexed India for a long time.

At the same time, a big Indian matchmaking website, Shaadi. Jennifer and several other Indians said these were moves in the right direction. Jennifer said. For centuries, discrimination over skin tones has been a feature of Indian society. Some historians say it was greatly intensified by colonialism and a practice by the British rulers of favoring light-skinned Indians for government jobs.

Preferences for light-toned skin over dark — when it comes to marriages and some jobs — are still upending the lives of hundreds of thousands of Indians. In some families, daughters-in-law with darker skin are called derogatory names, sometimes branded with the same words used for thieves. Students with dark-toned skin are more frequently bullied in schools. Such attitudes have spawned a huge demand in India for whiteners and bleaching products.

From Manusmriti to Indian Matchmaking, tracing the roots of arranged marriages

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Netflix’s “Indian Matchmaking,” the most distinctly Indian content to matrimonial advertisements in newspapers and matchmaking sites to.

Service matchmaking among heterogeneous software agents in the Internet is usually done dynamically and must be efficient. There is an obvious trade-off between the quality and efficiency of matchmaking on the Internet. We define a language called Larks for agent advertisements and requests, and present a flexible and efficient matchmaking process that uses Larks. The Larks matchmaking process performs both syntactic and semantic matching, and in addition allows the specification of concepts local ontologies via ITL, a concept language.

The matching process uses five different filters: context matching, profile comparison, similarity matching, signature matching and constraint matching. Different degrees of partial matching can result from utilizing different combinations of these filters. We briefly report on our implementation of Larks and the matchmaking process in Java.

Fielded applications of matchmaking using Larks in several application domains for systems of information agents are ongoing efforts. This is a preview of subscription content, log in to check access. Rent this article via DeepDyve. Ambite and C. Fourteenth National Conf. Arens, C.

Matchmaking illustrates the ills of Indian society | Opinion

Developing an app is a major commitment of both time and money. Once you have your app up and running, letting it get lost among the millions of apps available is a waste. Not only does it drive down your download numbers, but it is a wasted opportunity to drive revenue.

Baihe, Chinese matchmaking site, criticised for ad telling people to marry to please grandparents.

What influences our youth to set aside their enterprising, free-wheeling spirit to follow the well-trodden path of arranged marriages? Part of the answer lies in the deep socialisation process, which is woven into the fabric of the close-knit extended Indian family, and its rootedness in the larger network of society. The young too seem to believe in the cultural definition of marriage as a family affair, rather than an individual undertaking. Harmony and shared values arising from common backgrounds are seen as more important than individual attraction.

The common grounds provided by an arranged match — familiar customs, foods, relatives, incomes, etc — also helps in negotiating the dark thicket of matchmaking. The upside is also that this aids the adjustment process with the new partner and family, a stand-in for what is seen as the variable element of love.

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Right at the beginning of the Netflix hit show Indian Matchmaking, of information matrimonial advertisements think relevant to provide – “a.

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. DOI: Marchal and K. Mellet and G. Marchal , K. Mellet , G. A twofold analysis examines on the one hand the matchmaking tools determining applicants’ access to job ads, and on the other, the content of ads posted on the Web. Observations reveal that the information available to applicants is subject to a high degree of filtering achieved through the use of pre-defined lists, keywords or more frequently, input fields.

Larks: Dynamic Matchmaking Among Heterogeneous Software Agents in Cyberspace

Sneha annavarapu made we assume that honor requests with islamic-oriented advertisements. Last fall she launched carolinas matchmaker is a. When charlotte native laurie berzack opened her.

as accredited would not necessarily constitute general solicitation or advertising and force a matchmaking site to consider relying on Rule (c). Rule (c), in​.

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Taiwan immigration authorities investigate online matchmaking agency

As a young student in America a few years back, I would frequently meet inquisitive foreigners, intrigued by the unique socio-cultural practices in India. From food to films and family, there was much about the Indian social and cultural landscape that was of interest to the average American. Undoubtedly though, the most common subject to come up during these discussions was that of arranged marriage.

1 These descriptions are used in a matchmaking prototype, i.e., a repository where agents can advertise and search for services that match some se- mantic.

If you have a problem connecting to the order form i. Please contact Gretchen Bostrom to complete your order: Click here to learn more. Cynthia Johnson MacKay, A. Click here to see their video story from the New York Times Vows section. The Right Time Consultants. Confidential, dynamic, highly effective matchmaking. Return from summer and let the Right Time Consultants provide you with a realistic and practical way to meet potential candidates who align with your criteria, and what is important to you.

For consideration please reach out to sandy therighttimeconsultants. Exclusive Matchmaking For Select Singles. Representing Ivy-educated, sophisticated, attractive singles over the age of 30 who are seeking a meaningful relationship with fellow executives and professionals. Please contact our award-winning matchmaking service, Elegant Introductions at: info jelegantintroductions. Personalized, Confidential, Elegant. Click photo to view this ad at full size.

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